Who is Pouka Pouka??

Let's fall into the soft world of Pouka Pouka!

What is a Pouka Pouka?

Pouka Pouka are adorable new friends in the blind box scene. They are 52Toys original IP and debuted in Summer 2025 with their first plush/vinyl blind box Pouka Pouka Mood Bubbles. 

Created by artist Ma Xiaoben who describes Pouka Pouka as those vague little emotions we carry in our hearts, like regret or surprise - sometimes bright, sometimes dim, sometimes gentle, and sometimes bold!

These mysterious little creatures are lively bubbles full of spirit, it is said that Pouka Pouka are born from the first bubble of midsummer. Others believe they are born every moment. However they come to be, each Pouka Pouka has its own unique personality! 

Meet the Pouka Pouka

Runrun

Light as air, Runrun rides the breeze in search of freedom! Their little cloak catches the wind, helping them drift through the sky!

Little Devil

This mischievous Pouka Pouka is always looking to be the center of attention. Be careful! Little Devil will use their adorable smile to distract you - but don’t be fooled, they’re true troublemakers!

Guardian Angel

This Pouka Pouka understands the little sorrows you hide in your heart. They can be your dearest companion, staying by your side to help you greet each day full of energy!

Jeujeu

Nestled in velvet, this Pouka Pouka can be found in a jewelry box. Pearls and gems are the little bits of magic that light up life!

Padada

Padada is a soft and sensitive little bunny who wants to hide in its burrow. No matter how the outside world changes, fairy tales unfold in its den every night.

Velvel

This Pouka Pouka loves to show off its beauty. Velvel’s bold, oversized bow is their fashion statement. After all, the world deserves to be wrapped in wonderful things! 

Childhood

This elusive little one makes Childhood the secret for the Pouka Pouka blind box. Childhood is always nostalgic, lost in the flow of time. They represent a childhood plush - maybe you had a unicorn too! - and begs the question: do they miss us too? 

Who's your favorite Pouka Pouka?