From Sanrio Originals Japan, it's the Magical Collection! This gorgeous collection features some of Sanrio's most popular characters all dressed up as adorable magicians.
This is the Book Pouch. It looks like a magical grimoire and is perfect for stashing your herbs, crystals, or other fun goodies.
The My Melody version is a dark red cover and has My Melody and her bunny bestie dressed as a black cat on the cover. It reads "My Melody" on the spine of the book pouch and "Hocus, pocus, sparkle and magic!" on the cover.